# Sentinel — the command center for multifamily > Marketing, competitive intel, CRM, and acquisitions — unified, AI-native, and built for the people who actually run the buildings. https://sentinelmos.com ## Products - [Pulse](https://sentinelmos.com/product-pulse.php): The live command center — portfolio KPIs (occupancy, reviews, threats), automated competitor tracking with price history, review triage with SLAs, Price Rank (rank-in-comp-set per community), and free public market context (US Census ACS, HUD Fair Market Rents, BLS employment, FRED rates) at ZIP precision. - [CRM](https://sentinelmos.com/product-crm.php): The relationship CRM for multifamily. One Person record forever (Lead → Toured → Applied → Approved → Resident → Notice → Alumni) with a permanent touch timeline, Memories (free-form facts, AI-suggestable, operator-approved), a Renewal radar (T-120/90/60/30 windows that auto-create playbook tasks, rent-vs-market deltas from public data), person-scoped Ask Sentinel AI, and approval-gated Sequences — no email sends without an operator's explicit click; consent enforced at the engine level. - [Marketing](https://sentinelmos.com/product-marketing.php): Mission briefs become finished campaigns — AI-designed promo flyers composited on approved property photos (never fake AI imagery), Brand Guard compliance checks, social/GBP/newsletter scheduling, AI review replies grounded in verified facts, and a source-to-lease attribution funnel with cost-per-lease math. - [Acquisitions](https://sentinelmos.com/product-acquisitions.php): Deal pipeline to IC memo — a pure, golden-tested finance engine (IRR, equity multiple, DSCR, debt yield, full pro forma), versioned + lockable underwritings, financing scenarios with rate shock, due-diligence checklists, a Deal Finder that scores public listings on four arbitrage signals, and AI-drafted IC memos from locked numbers. ## Core concepts - Community: a building you operate; everything hangs off it. - Person: one human, one record, forever (lead → resident → alumni). - Memory: a one-line durable fact about a person — not a field. - Renewal: a first-class object per resident lease end with automatic windows. - Mission: a campaign brief that owns its outputs. ## Trust - Fair housing by construction: audience reasoning uses lease stage, community, source, and economic data only; protected-class targeting is impossible by design and every AI prompt carries the constraint. - Approval gates: sequences never send unapproved; AI drafts, the operator's click sends. - Provenance: every AI output is labeled ("AI-drafted from your numbers · review before circulating"); all actions audit-logged. - AI spend: hard daily cap, graceful degradation. ## Docs - [Docs hub](https://sentinelmos.com/docs/): the map — core concepts, the four products, setting up, and trust. - [Core concepts](https://sentinelmos.com/docs/concepts.php): Community, Person, Memory, Renewal, Mission — the five nouns that run the whole platform, with the full lifecycle stage pipeline. - [Pulse docs](https://sentinelmos.com/docs/pulse.php): the command-center dashboard, competitor intel with price history, Price Rank, review triage, and public market context (Census · HUD · BLS · FRED). - [CRM docs](https://sentinelmos.com/docs/crm.php): pipeline board, the person record (timeline + memories + AI suggestions), Ask Sentinel, the renewal radar, approval-gated sequences, and website intake. - [Marketing docs](https://sentinelmos.com/docs/marketing.php): Mission Control, Campaign Studio (designed flyers on approved photos), Brand Guard, social/GBP/newsletter channels, lead attribution, referrals. - [Acquisitions docs](https://sentinelmos.com/docs/acquisitions.php): deal pipeline, Deal Finder arbitrage scoring, the golden-tested underwriting engine, financing lab, due diligence, AI-drafted IC memos. - [Setting up](https://sentinelmos.com/docs/setup.php): add communities, import lead/resident history, connect free public-data keys, set the AI spend cap, schedule crons, wire your website's form. - [Trust](https://sentinelmos.com/docs/trust.php): fair housing by construction, approval gates, provenance labeling, the audit log, AI cost control, and data ownership. ## Pricing - [Pricing](https://sentinelmos.com/pricing.php): $300 per community per month -- all four products included, unlimited seats, AI metered under a customer-set daily spend cap. Invoiced Net 30 (ACH or check); no credit card required, ever. Self-serve onboarding takes about 12 minutes at https://sentinelmos.com/start/ -- paste your property websites and Sentinel drafts the account for your review. Portfolios above 2,000 units are quoted sales-assisted. ## Contact - [Book a tour](https://sentinelmos.com/#tour) - [Start self-serve](https://sentinelmos.com/start/): build your command center in ~12 minutes.