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◢The multifamily operating system

The command center for multifamily.

Marketing, competitive intel, and acquisitions — unified, AI-native, and built for the people who actually run the buildings.

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12 communities·live competitive data·AI on every screen

Trusted by operators running 12 communities — and the markets around them

Vista del Sol Autumn Ridge Sage Creek The Marin Oakmont Riverstone
02The problem

Your stack is eight tools
that don't talk.

Pricing in a PDF. Reviews in a tab. Comps in a spreadsheet. The underwriting model on someone's laptop. By the time the data syncs in your head, the market already moved.

Sentinel is the single screen.

Every number — yours and your competitors' — flows into one command center, timestamped and sourced. One place to see the market, make the work, and decide the deal.

See how it fits together
03Pulse — know first

See every market move before your competitors do.

Live occupancy, reviews, and competitor pricing on one screen — and a rank that tells you exactly where you sit in each submarket, refreshed on a schedule.

  • Live DashboardEvery community's health, one glance.
  • ReviewsAI-drafted replies, triaged P1–P3, sent in minutes.
  • Competitor IntelTheir price moves — timestamped and tracked over time.
  • Price RankExactly where you rank in every submarket.
See Pulse in a tour
04Create — make output

From brief to on-brand campaign in minutes.

One mission brief becomes a whole campaign. Sentinel designs promo graphics on a real, approved photo — never a fake building — and checks every asset against your brand before it ships.

  • Mission ControlOne brief becomes a whole campaign.
  • Campaign StudioOn-brand promo graphics, generated — never off-brand.
  • Brand GuardEvery asset checked against your brand before it ships.
  • Asset VaultOne source of truth for creative.
See Campaign Studio live
05Grow — acquire & keep

Turn local search and word-of-mouth into signed leases.

Own the map pack, see which channel actually drove the lease — not just the click — and turn residents into a referral engine.

  • Local SEO / GBPOwn the map pack in every market.
  • Lead AttributionKnow which channel actually signed the lease.
  • Referrals & EventsTurn residents into a lead engine.
See Grow in a tour
06Acquisitions — buy right

Underwrite, finance, and memo a deal in an afternoon.

Flip the workspace from Marketing to Acquisitions. A deterministic, golden-tested engine runs the returns — every number traces to the model, not a guess — and AI drafts a committee-ready memo from your numbers.

  • Underwriting engineReturns you can trust — NOI, cap, DSCR, IRR, equity multiple.
  • Financing labCompare quotes, stress the rate, size the loan.
  • AI IC MemoA committee-ready memo, drafted from your numbers — never invented.
  • Versioned & lockableImmutable once locked; edits clone a new version.
Book an acquisitions tour
07AI-native

AI on every screen — not a chatbot bolted on.

It summarizes the numbers you already have, and labels every word it writes. The underwriting math stays a deterministic, golden-tested engine.

live

Review replies

Drafts a reply in your voice, triaged by urgency.

advisor

Pricing advisor

Reads your rank + comp moves and suggests the call.

digest

Comp-move digest

The week's competitor moves, summarized every Monday.

opus

IC memo

A full investment memo, drafted from the deal's numbers.

08See it live

A real tour of the command center.

This is real product UI — play with it. Then point it at your portfolio.

Want it pointed at your markets? Book a tour

0
communities live
<0s
to a competitor-move digest
0
source of truth
~0m
from OM to IC memo
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—From the operators

Built for the people who run the buildings.

“We used to find out about a competitor's price drop a week late. Now it's on the dashboard the morning it happens — and the pricing call is half-made for me.” VP, Marketing · 4,200-unit portfolio
“The memo that took my analyst a day comes out of Sentinel in the time it takes to get coffee — and every number traces back to the model.” Principal · Acquisitions
—Trust

Your data, one place, under your control.

Single source of truth

Every module reads and writes one store. No more "which spreadsheet is current?"

Full audit trail

Every assumption change, stage move, lock, and AI generation is logged — who, what, when.

You own the numbers

AI output is labeled, overridable, and versioned. The math is a deterministic engine, not a black box.

09Book a tour

See your portfolio in Sentinel in 30 minutes.

A guided, no-pressure walkthrough with a real operator. We'll point Sentinel at your markets and show you what it surfaces.

30 minutes · live screen-share · no slides

We'll only use this to schedule and follow up about your tour. No spam, ever.

You're on the list.

We'll email you within one business day to lock a time. Want a head start? Replay the live tour ↑

—Questions

Everything you'd ask on the call.

No — Sentinel sits on top. It's the command and intelligence layer: it pulls the signals that matter, makes the marketing, and runs the acquisitions math. Your system of record stays your system of record.
Public listing and Places data, refreshed on a schedule. Every number is timestamped and sourced, so you always know how fresh it is and where it came from.
No. AI summarizes data you already have and labels everything it writes. The underwriting math is a separate, deterministic engine with golden-master tests — the returns are computed, not guessed.
Yes. Flip the workspace from Marketing to Acquisitions and you get a deal pipeline, an underwriting engine, a financing lab with rate-shock, a diligence checklist, and an AI-drafted IC memo.
Most operators are looking at their own markets within the first session. The tour is where we scope your rollout — it depends on how many communities and which modules you want first.
One store, full audit trail, and AI output that's labeled and overridable. You own the numbers; nothing is a black box. We'll walk through the specifics on the tour.
—One screen

Stop running your portfolio from twelve tabs.

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Built by operators, for operators.