The relationship CRM
for multifamily.
Residents aren't tickets and renewals aren't afterthoughts. One record per person — lead to resident to renewal — with memories, an automatic renewal playbook, and outreach that waits for your yes.
One record, forever.
A person arrives as a lead, tours, applies, signs, renews — and Sentinel keeps the whole story on one timeline: every call, tour, email, and note.
- Pipeline board: Lead → Toured → Applied → Approved → Resident → Alumni
- Every touch logged to a permanent, searchable timeline
- Imports your existing lead history in one click
Memories, not fields.
The corgi named Pancake. The night shifts at the hospital. The creek view they chose unit 118 for. Free-form facts that surface exactly when you reach out — no custom-field graveyard.
- One-line memories attached to the person
- AI suggests memories from your timeline — you keep or dismiss
- Ask Sentinel anything about the record: "what did we promise on the tour?"
Renewals run themselves.
The radar tracks every lease end. At 120, 90, 60, and 30 days out, the playbook task appears on the right record — and every offer conversation starts with the rent-vs-market number from public Census and HUD data.
- T-120 → T-30 window engine with automatic playbook tasks
- Rent vs ZIP-level area median on every renewal row
- Outcomes tracked: renewed, notice, month-to-month
Outreach that waits for your yes.
Sequences draft and merge every email — then park it in your approval queue. Nothing emails a resident without an operator's click, and consent is enforced at the engine level.
- Multi-step sequences: email, wait, task
- Approval-gated by default — the queue shows the exact rendered message
- Email consent hard-enforced; fair-housing constraints built in
Questions, answered.
Does it replace our PM software?
No — Sentinel CRM is the relationship layer. Your PM system stays the system of record for leases and payments; Sentinel owns the conversations, the memories, and the renewal motion.
Can AI email our residents?
Never on its own. AI drafts; the approval queue shows you the exact message; your click sends. Consent flags are enforced before anything renders.
Where does the market data come from?
Public sources — U.S. Census ACS and HUD Fair Market Rents, ZIP-precise where available — refreshed by Sentinel's data engine.
See it on your portfolio.
Four products, one command center — walk through it with us on your own communities.