DOCS SENTINEL, EXPLAINED
Run the buildings.
We'll explain the rest.
For community managers, regional marketing directors, and acquisitions principals. Start with the concepts, then go deep on your product.
Core concepts
Five nouns run the whole platform. Learn these and every screen makes sense.
Community
A building you operate. Everything — pricing, reviews, leads, people — hangs off a community.
Person
One human, one record, forever: starts as a Lead, may become a Resident, eventually Alumni. Think of it like a contact that never gets re-created.
Memory
A one-line fact worth knowing at the next contact ("two huskies — needs ground floor"). Not a field. Searchable, suggestable by AI, always yours to keep or dismiss.
Renewal
A first-class object for every resident lease end. Windows open at 120/90/60/30 days and create the playbook automatically.
Mission
A campaign brief that owns its outputs — flyers, posts, captions — like a folder that builds its own contents.
The four products
Pulse — know first
The live command center: portfolio KPIs, competitor moves, review triage, Price Rank, and public market context (Census · HUD · BLS · FRED).
CRM — relationships
Pipeline board, the person record (timeline + memories + tasks), the renewal radar, Ask Sentinel, and approval-gated sequences. Nothing emails anyone without your click.
Marketing — make output
Mission Control briefs, Campaign Studio designed flyers from approved photos, Brand Guard, social/GBP/newsletter scheduling, and the source-to-lease attribution funnel.
Acquisitions — decide
Deal pipeline, golden-tested underwriting with versioned locks, financing scenarios with rate shock, due diligence, Deal Finder arbitrage scoring, and AI-drafted IC memos.
Prefer the product tours? Pulse · CRM · Marketing · Acquisitions
Setting up
Add your communities
Name, location, units, photos. Communities power every other surface — start here.
Import your data
One-click import turns your existing lead history into CRM people with their stages and timeline intact.
Connect public data
Free API keys for Census, HUD, BLS, and FRED light up market context everywhere — area rents, affordability ceilings, rate climate.
AI settings & spend caps
Sentinel's AI runs under a hard daily spend cap you set. Every AI feature degrades gracefully when the cap is reached.
Trust
Fair housing, by construction
Audience reasoning uses lease stage, community, source, and economic data only. Protected-class targeting is impossible by design, and every AI prompt carries the constraint.
Approval gates
Sequences never send unapproved. AI drafts; the queue shows the exact message; your click sends. Consent flags are enforced before anything renders.
Provenance everywhere
Every AI output says what it is — "AI-drafted from your numbers · review before circulating" — and the audit log records every action.
Machine-readable index: /llms.txt