DOCS MARKETING
Marketing
Make output: missions, the Campaign Studio, Brand Guard, social + GBP + newsletters, and the attribution funnel.
Mission Control
A mission is the brief that owns the campaign. Write the goal, pick the communities, set the budget; Sentinel's planner drafts the angle and channel plan, grounded in your verified property facts (live ILS data) and the public market context — never invented amenities or rents. Outputs created downstream stay attached to the mission.
Campaign Studio
The promo engine. From a mission's headline, the studio designs finished flyers — real typography composited onto YOUR approved community photos, or designed graphic versions — in platform sizes (Instagram, Google, print). Generation shows a live progress state; results land as variants you pick from, with a lightbox for close review.
✦ Sentinel never AI-generates fake property imagery for campaigns. Photos come from the approved Asset Vault; AI does the design and typography.
Brand Guard
Every piece of copy and creative can be checked against your brand rules and verified facts: claims, tone, banned phrases, fair-housing flags. Outputs carry a score and an issue list with suggested fixes; the weekly audit sweeps published posts.
Social · GBP · Newsletter
Scheduled publishing with status feeds for social posts, Google Business posts/photos/Q&A (AI-first stack), and resident newsletters (compose with AI themes, send via your configured mail driver, opens/clicks tracked). Everything drafts from missions and facts; approval points sit where you want them.
Lead Attribution
The funnel page: leads → toured → applied → leased, with the top-converting source and cost-per-lease math from your monthly spend entries. A drop-in tracking snippet per community captures source/medium/campaign on every inquiry; imports accept Yardi, CallRail, and Google Ads CSVs. This same lead history seeds the CRM via the one-click import.
- 1 Install the per-community snippet (Snippet tab) on your property sites.
- 2 Enter monthly spend per source (Costs tab) for cost-per-lease.
- 3 Watch the funnel — and lean into the source that actually signs leases.
Referrals & Events
Resident referral tracking with shareable codes and event RSVP pages — the keep-side of demand. Referrals attribute like any other source, so the funnel tells you what a resident referral is really worth.